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Our Work

Livelihoods & Economic Empowerment

Rukh helps families strengthen their income so children are not pushed out of education by financial pressure. The approach combines finance, skills, enterprise support, productive opportunities and access to markets.

The Khudari Bazar marketplace, Johar Town, Lahore

“When a mother earns with dignity, a whole household breathes easier.”

Strategic Microfinance

Provides carefully selected financial support where a small investment can establish or strengthen a sustainable family livelihood. Support may include working capital, tools, equipment or other productive assets, based on Rukh's understanding of the household.

Livelihoods & Enterprise Development

Supports women and families with practical business guidance, skills, mentoring and income-generating opportunities. The programme helps participants move from short-term assistance toward sustainable economic independence.

Khudari Bazar

Provides a dignified marketplace where women, families, students and community makers can present and sell what they produce. It connects livelihood support with real customers, market exposure and earned income — helping people earn rather than remain dependent on assistance.